While many IR/IE professionals recognize the potential of generative AI, few have deeply explored how to integrate it into qualitative data analysis. In this fourth installment of the series, IR/IE leaders share practical ways they use generative AI to conduct sentiment analysis, text clustering, and theme analysis on qualitative data and open-text survey responses. Presenters also discuss how they leverage AI-generated imagery for reporting and presentations, while addressing important privacy and ethical considerations. Participants will leave with practical strategies to integrate AI tools into their qualitative data analysis and reporting workflows.
Recording will be available for 30 days after purchase.
2 Hours
Recorded Date: 05/03/2024
Format: On-Demand
Topic: Technology and Tools; Artificial Intelligence and Machine Learning
Experience Level: All
Member/Non-Member Price: $0 Member/$0 Nonmembers
Presenter(s): Shama Akhtar, Director of Institutional Surveys & Analysis, Bowie State University; Gayle Fink, Assistant Vice President for Institutional Effectiveness, Bowie State University; Jason F. Simon, Ph.D., Associate Vice President for Data, Analytics, and Institutional Research, University of North Texas; Xilin Zhang, New Jersey Institute of Technology Institutional Research Analyst