Using Market Basket Analysis, a Data Mining Tool, to Gain Insight into Student Course Failures

This webinar explores how Market Basket Analysis (MBA), a popular data mining technique, can be leveraged to gain deeper insights into student course failure patterns. Participants will receive SAS Enterprise Guide and R coding examples to produce association sets and interpret outputs. The presenter will demonstrate how MBA findings can drive actionable strategies, particularly for course scheduling aimed at supporting marginal students. Emphasis will be placed on understanding key parameters within the MBA output and translating those insights into practical scheduling improvements.

• Use SAS programming to structure data for Market Basket Analysis.
• Understand the MBA technique and how to interpret its output.
• Generate actionable insights to inform course scheduling strategies.

Registration Information

A recording of this webinar will be available for 30 days from the time of purchase.

Length/Time Commitment

1 Hour